Alan Jackson, a towering figure in country music, is celebrated for his authentic sound, down-to-earth lyrics, and unwavering dedication to traditional country values. With a career spanning over three decades, Jackson has amassed an impressive collection of awards, including multiple Grammys, CMA Awards, and ACM Awards. He’s also consistently topped the Billboard country charts, with countless number-one hits solidifying his legendary status. His songwriting often reflects everyday life, love, and the simple pleasures of Southern living, resonating deeply with a broad audience.
In 1999, Jackson released “It Must Be Love,” a charming and undeniably catchy tune that further cemented his position as a country music mainstay. The song, characterized by its upbeat tempo and Jackson’s signature drawl, explores the disorienting yet delightful experience of falling in love. The lyrics paint a picture of bewilderment and disbelief as the protagonist grapples with the overwhelming feelings, attributing their uncharacteristic behavior to the undeniable force of love. He’s doing things he wouldn’t normally do, feeling things he’s never felt before, and ultimately concludes that “it must be love.”
“It Must Be Love” resonated strongly with audiences upon its release. Fans praised its lighthearted and relatable lyrics, its toe-tapping melody, and Jackson’s easygoing delivery. Many listeners found the song captured the giddy, slightly absurd feeling of falling in love perfectly. Critics also lauded the song for its classic country sound, a refreshing departure from some of the more pop-influenced trends in country music at the time. The song’s success on the charts further validated its popularity, contributing to its lasting appeal as a beloved Alan Jackson classic.