“It’s Only Make Believe” is a rock and roll ballad released in 1958 that catapulted Conway Twitty to international fame. Before this breakout hit, Twitty, born Harold Lloyd Jenkins, had been struggling to find his niche in the music industry, experimenting with different genres. This song, co-written with Jack Nance, marked a significant turning point, establishing his presence and paving the way for a legendary career that would later transition into country music.
The song’s success was immediate and overwhelming. “It’s Only Make Believe” topped the Billboard Hot 100 chart, holding the number one spot for two weeks. It also found significant success internationally, reaching number one in the UK Singles Chart, solidifying Twitty’s status as a global star. The song’s appeal stemmed from its relatable theme of unrequited love and the torment of pretending that feelings aren’t real. The lyrics depict a persona deeply in love but forced to conceal their true emotions behind a facade of indifference.
The melancholic melody, combined with Twitty’s emotive vocals, resonated deeply with audiences. The song’s raw honesty and the universal experience of hidden feelings struck a chord with listeners, making it an instant classic. Early audience feedback was overwhelmingly positive, with listeners praising the song’s heartfelt lyrics and Twitty’s passionate performance. The song captured the angst and longing of the era, solidifying its place as a defining track of the late 1950s. Even today, “It’s Only Make Believe” remains a beloved classic, a testament to the power of honest songwriting and Conway Twitty’s enduring talent.