“It’s Only Make Believe,” released in 1958, is a timeless classic that propelled Conway Twitty to superstardom. Twitty, born Harold Lloyd Jenkins, was initially a rock and roll artist before transitioning to country music, where he solidified his legendary status. Before achieving mainstream success, he played in various bands and emulated the styles of artists like Elvis Presley, which is evident in his early rockabilly sound. “It’s Only Make Believe” marked his breakthrough, reaching the number one spot on the Billboard Hot 100 chart. While Twitty would later dominate the country charts, this song established him as a force to be reckoned with in the music industry.
The song, co-written by Twitty and Jack Nance, explores the painful facade one puts on when concealing true feelings. The lyrics portray a narrator deeply in love but forced to act as if the relationship is merely pretend. This charade, built on fear of vulnerability or societal constraints, leads to internal conflict and longing. He sings about smiling and pretending to be carefree, all the while harboring a genuine, profound love he can’t openly express. The catchy melody and Twitty’s emotive delivery amplify the song’s melancholic undertones.
“It’s Only Make Believe” resonated deeply with audiences upon its release. Its relatable theme of unrequited or hidden love struck a chord, turning it into an instant hit. Listeners connected with the vulnerability and emotional turmoil expressed in the lyrics. Beyond its chart success, the song has endured through generations, covered by numerous artists and remaining a staple on oldies radio. Its lasting appeal lies in its simple yet powerful portrayal of universal feelings of love, loss, and the bittersweet reality of pretending. The song’s enduring popularity cemented its place in rock and roll history and launched Conway Twitty on his path to a prolific and celebrated career.